Inertia is defined as the resistance to motion, action, or change. We all suffer from it. Some of us are card-carrying members of the “Inertia – A Way of Life” club. I know I qualify. That’s why a recent blog post on “Copyblogger,” caught my attention. (That and the first line in Sean D’Souza’s post, “Let’s say you have to pee.” He had me at pee.)
Sean went on to say that in these economic times, you have to drive people to purchase by giving them a sense of urgency. Buy now, or else!
I wondered, how could I put this theory to work for me? How could I use the idea of urgency to overcome my resistance to writing for that marriage record for my ggg grandparents or the Alien Registration cards for my great grandparents?
So, I’ve created my own urgency, by publicly stating that I am going to write, fax, email, call or send smoke signals to request some of the information I have been putting off getting. In fact, I’m officially calling my plan, “7 Days, 7 Requests.” I have until next Monday at 3:00 PM to complete my personal challenge.
If anyone decides to do his or her own 7 Days, 7 Requests, please feel free to drop me a line and let me know how it goes. I’d love to hear all about your own personal challenge and the results.
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